Parable raises $16.5M seed funding

Company

On a mission to Make Time Matter

Time is running out, and it's running in too many directions. The key to unlocking your business' growth and productivity is focusing your team's time on what matters most — by understanding how your company really spends it. Parable builds products that make your time matter.

Most companies have no clear understanding of how their leaders and employees are spending their collective time.
Harvard Business Review

Making Time Matter

Parable's vision is to become the system of record for enterprise operations: a living ontology of how work actually happens — enabling organizations to continuously harvest measurable value from AI, so they can spend their time on what matters most.

Our values

Be Swift, Stay Lean.

Our priority is to increase our rate of learning. We ship fast so we can learn fast. Iteration surpasses perfection. We compress time — 2% faster every week is 2.8x faster in a year. We seek leverage — create 80% of the value with 20% of the work.

Pursue Truth.

We lean into discomfort to get closer to the truth. We practice radical candor, delivering and receiving feedback leaving defensiveness and politics behind.

Seek Mastery.

We nourish a ferocious hunger for learning. We study to improve our craft — and understand the "what", the "how" and the "why". We develop independent thinking grounded in expertise. We use AI to multiply our expertise, never to substitute for it. Leverage without understanding is an illusion.

Take Extreme Ownership.

We take total responsibility for our work, and our lives. We act with high agency and high autonomy. We acknowledge mistakes, cast no blame, make no excuses.

Be a Farmer, not a Rock Star.

No task is beneath us. We plant seeds, tend to the details, and patiently nurture growth over seasons. We find dignity in the daily work that creates lasting value.

Practice Gratitude.

We appreciate how fortunate we are to build something epic with fantastic people. We celebrate wins, acknowledge contributions, and maintain perspective during challenges.

Our customers love us

$80M in annual operating leverage identified.

"This data is a gift. It's one of the most insightful data packages I've received."
Mary PowellMary Powell, CEO at
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2.5x valuation increase since signing with Parable.

Trusted by companies of all sizes, from small teams to the enterprise.

Sunrun
F&Co
Xerox
Digital Turbine
Sunrun
F&Co
Xerox
Digital Turbine
Sunrun
F&Co
Xerox
Digital Turbine

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